The study presents the Third MMA Investment 2010 Mobile Advertising & Marketing
It seems like yesterday when excited, we presented our R Investment Study in Advertising on mobile from the Mobile Marketing Association, we had three years younger, more patience, a lot more ingenuity and a lot less experienced. Of course, we guarantee that the same passion, excitement and nerves run through our veins in the presentation of the third review will be held today, November 11, 2010.
Fortunately, the numbers speak for all our efforts; the activity will exceed 38 million Euros this year. This translates into an expected growth of 17.8% over 2009, not to mention over-optimistic forecasts for the coming years. Display applications and mobile Internet are positioned as the major drivers of this new form of advertising. Although the arrival of access to social networks from mobile phones may be another clear driver. And so that mobile CRM either.
Arguably, the mobile is no longer just a means of interpersonal communication to become a mass medium, thanks largely to the development of new devices and networks operators. In short, a unique opportunity.
We just released the report of the MMA. The Mobile Marketing in Spain is based and continues its growth. In 2010, manages an investment of 38 million Euros, remember that in 2007 according to the same study was 15, 1 million Euros. This year has grown by 17.8% over 2009 investment, so that the sector remains a market to exploit and rising. 50% of this investment is coming from media buying, so we see that it is still a small part of the volume of mobile marketing and has yet to grow.
The members of the MMA, who presented the study, recalled that mobile marketing is still the great unknown in the industry. Conventional agencies do not pay attention and advertisers are still largely unaware of their potential and benefit that can be obtained with its use.
Hopefully this will change and then echoes the words uttered earlier this year at MWC in Barcelona Google CEO Eric Schmidt, “Mobile First.” Companies that are dedicated to this sector expect that trust by the poster even if he must “preach” and to understand that the moving average is a reality and is not investing in “tests” but one can also easily reach a target prepared to interact with the brand via mobile. It also can be used to get mobile coupons.
Qustodian born as an alternative to conventional systems that use mobile marketing tools such as the continued intrusive spam received in the form of SMS or MMS. For its part, the new service uses a proprietary application developed for different mobile platforms with which the user can interact, receive ads based on their tastes and preferences. The benefit to us as users of the platform is in the sharing of revenues received by advertisers and our own current transferable.
mobile app, mobile coupons, mobile marketing, mobile phone marketing, sms marketing, text message crm, text message marketing, mobile crm
Published by: admin on November 20th, 2010 | Filed under general
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